Title
Der Gerneklein
Artikel

Gemessenen Schrittes ging Mercedes-Benz-Chef Werner Niefer - leger gekleidet in weiße Leinenhose und Hawaiihemd - um das Kuckucksei herum, das so gar nicht in die bislang großvolumige, konservative Mercedes-Welt paßte. Das 1:1-Tonmodell maß gerade mal zweieinhalb Meter in der Länge, war höher als breit, posierte in schrillen Farben und war dem Vorstand einst als `Nafa` (Nahverkehrsfahrzeug) ins Nest gelegt worden. (...)

 

`Du, Eberhard`, sagte Niefer aufgeschlossen zum Vertriebsvorstand Eberhard Herzog, `kannst du so was verkaufen?` Herzog zögerte keine Sekunde. Laß mich mal machen. Den verkauf` ich.`

 

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